Product managers are tasked with ruthlessly prioritizing what is built to ensure the highest value is delivered for the customer. Regardless of the title or team structure, a product manager ultimately owns the product and is responsible for its successes. The product owner works more closely with the development team while the product manager spends most of their time with business stakeholders, users, and dependent teams. In companies with multiple roles, the product manager writes higher-level features that are broken into smaller, more detailed user stories written by the product owner for the development team to build. Some companies title the product manager role as the product owner and the product owner role as a business analyst. While items currently in design or development should have more details identified, items further in the future contain fewer details around functionality and dates.ĭepending on the scale of the company and the project management methodology being followed, product managers may work with product owners or may fulfill both functions themselves. The roadmap contains any known features and business objectives to be met along with a relative timeline. ![]() By contrast, the product roadmap is the tactical execution of the product strategy and should change frequently as items are reprioritized and become more defined. The product strategy is the high-level plan needed to realize the product vision and may be updated occasionally. The vision is a one-sentence description of what the product will mean to the customer, and this should never or very rarely change. Product managers are responsible for building the product vision, product strategy, and product roadmap in partnership with their stakeholders. Only with this combination of knowledge can a product manager efficiently design the ideal experience for their product’s users. Finally, they must understand the technology deeply enough to easily evaluate the feasibility and tradeoffs of the functionality they consider building. They also need a strong sense of empathy to connect with their users and ensure experiences are intuitive. ![]() Product managers must know the business well enough to represent the voice of the customer and manage their business stakeholders. The field of product management is the intersection of technology, business, and user experience (UX). Product managers are sometimes referred to as a mini-CEO, though unlike a CEO, product managers need to influence others without having any authority over them. Unlike a project manager who manages the timeline, budget, and resources of a project, a product manager is primarily concerned with the customer. While a Salesforce Administrator may be able to manage ongoing configuration needs on smaller Salesforce platforms, larger companies typically need at least one product manager to own the vision, strategy, and roadmap for their Salesforce platform. Salesforce platforms are used by a wide range of organizations, from large corporations with tens of thousands of users to small companies with a single team of users.
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